
Jukka Aalho
KeynoteAuthor, Marketer, Science Communicator, Speaker, and AI Poet
Day 2 · Wednesday 24 February · 16:15
Keynote: AI and creativity
February 22–24, 2027 · Oulu, Finland
An event for people who make global products, content and experiences work.
We built UnlocFinland for people who shape how brands enter and grow in global markets. Our event brings together localization, content design, global marketing and product management leaders for a new and one of a kind conference concept in the Nordics.
Attendees leave with the knowledge they need to ship better global experiences.
Every talk curated and briefed against one fundamental question: what drives growth in global markets.
Small room, so you actually get to network during and after the program.
Speakers & Partners

Jukka Aalho
KeynoteAuthor, Marketer, Science Communicator, Speaker, and AI Poet
Day 2 · Wednesday 24 February · 16:15
Keynote: AI and creativity

Melanie Heighway
Lead, Localization Enablement · Canva
Day 1 · Tuesday 23 February · 16:15
The real cost of going global… and the cost of not doing it

Kirsti Laasio
CEO, Partner, Advisor, Investor & Board Professional
Day 1 · Tuesday 23 February · 10:45
A seat at the table: leadership perspectives on going global

Eeva Viljanen
Senior Content Designer · Oura
Session details announced soon.

Marjo Piirto
CEO · Nuvoo
Day 1 · Tuesday 23 February · 10:45
A seat at the table: leadership perspectives on going global

Anna Golubeva
Translation Specialist · Inter IKEA Group
Day 1 · Tuesday 23 February · 15:30
A journey nobody sees: the invisible ecosystem behind every experience

Antoine Rey
SVP Customer Development · Argos Multilingual
Day 1 · Tuesday 23 February · 10:45
A seat at the table: leadership perspectives on going global

Christiane Bark
Localisation Manager · Currensea
Day 1 · Tuesday 23 February · 13:30
Before Change Becomes Crisis

Claudia Francesca Müller
Head of UX Content & Localization · Trusted Shops
Day 2 · Wednesday 24 February · 09:00
Why UX Content & Localization form a UX superpower

Denis Ivanov
Localization Producer · Paradox Interactive
Day 2 · Wednesday 24 February · 13:30
Building AI Into Game Localization: From Prompts to Fine-Tuned Models

Elias Törmälä
Content Designer · OP Pohjola
Day 2 · Wednesday 24 February · 14:15
When everyone has AI, what makes content matter?

Fabiano Cid
Chief Solutions Officer · Powerling
Day 1 · Tuesday 23 February · 13:30
Before Change Becomes Crisis

Francesca Sorrentino
Localization Director · Phrase
Day 2 · Wednesday 24 February · 09:45
When localization is embedded in marketing

Marco Suvilaakso
Co-Founder & Co-CEO · Nucu
Day 1 · Tuesday 23 February · 10:45
A seat at the table: leadership perspectives on going global

Marko Kesti
M.Sc., Dr., Title of Docent (Human Capital Productivity), CEO · Novogain
Day 1 · Tuesday 23 February · 13:30
Before Change Becomes Crisis

Oleksandr Pysaryuk
Localization Leader · GitLab
Day 2 · Wednesday 24 February · 15:30
Transformation: how we build global experiences now, and how we know it works

Sarah Sandführ
Team Lead UX Content & Localization · Trusted Shops
Day 2 · Wednesday 24 February · 09:00
Why UX Content & Localization form a UX superpower
Tickets & pricing
Early Bird
790 €
Until 30 November 2026
Late
990 €
From 1 December 2026
All prices are per ticket and exclude VAT. Finnish VAT of 25.5% is added at checkout for all buyers, as the event takes place in Finland.
Your ticket includes welcome drinks, all conference sessions, coffee breaks, lunch and the closing dinner.
Early bird ends 30 November 2026 — 49 days left
Travel & stay
Fly via Helsinki in an hour, direct from Riga, or via Rovaniemi and take the scenic train south. Both partner hotels are a short walk from the venue, with a special partner price available on request.
Late February in Oulu: crisp, snowy and around −10 °C. Pack warm layers.
Venue & travel